Jurnal Pengaruh Kesadaran Merek

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Pengaruh Kesadaran Merek Terhadap Keputusan Pembelian
pengaruh kesadaran merek terhadap keputusan pembelian
. ini mengkaji tentang pengaruh kesadaran merek terhadap keputusan pembelian produk Joytea di Kota Bandung. Penelitian ini dimaksudkan untuk mengukur tingkat kesadaran merek produk Joytea, analisis keputusan pembelian konsumen Joytea, dan pengaruh kesadaran merek yang terdiri dari empat tingkatan yaitu. yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa kesadaran merek dari merek Joytea sebagai salah satu minuman teh hijau dalam kemasan mencapai.

Bahasa: indonesian
Halaman: 19, Ukuran: 0.34 MB
Laporan
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek
pengaruh kesadaran merek, kesan kualitas, asosiasi merek
Bahasa: indonesian
Halaman: 18, Ukuran: 0.15 MB
Laporan
Analisis Pengaruh Kesadaran Merek, Asosiasi Merek, Dan Persepsi
analisis pengaruh kesadaran merek, asosiasi merek, dan persepsi
ABSTRACT According to the survey of Top Brand Index of Motor Cycle in Indonesia, Suzuki cannot occupy TOP position in 2010 in all classes of products. The principal issue in this research is how the power of brand equity which consists of brand awareness, brand association, and brand perceived quality could affect repurchase intention of Suzuki Motor Cycle. Based on this background, this study aimed to test and analyze the influence of brand equity on repurchase intention Suzuki Motor Cycle. The .

Bahasa: indonesian
Halaman: 156, Ukuran: 0.7 MB
Laporan
Analisis Pengaruh Kesadaran Merek, Persepsi Kualitas, Dan Harga
analisis pengaruh kesadaran merek, persepsi kualitas, dan harga
ABSTRACT This research was based a decrease in sales of Yamaha brand motorcycles in thr period 2007 – 2012. The sales decline shows a decrease in consumer purchasing decisions at the Yamaha brand motorcycle products due to intense competition in the market. In addition, because Yamaha has some obstacles, such as lack of plant production capacity that they have. The aims of this research are to determine the effects of brand awareness, perceived quality, and price toward buying decision of the Yamaha brand.

Bahasa: indonesian
Halaman: 65, Ukuran: 0.96 MB
Laporan
Analisis Pengaruh Kesadaran Merek, Persepsi
analisis pengaruh kesadaran merek, persepsi
ABSTRACT This research based from the tight competition of brands, especially hair treatment product lately. A lot of new brands of hair treatment product especially on shampoo and conditioner offer such varieties of function and abilities for consumer. More option means more challenge that makes producers competing to have the best products of all. Brand which has a good brand awareness, high perceived quality and also brand loyalties will win the battle. As the market leader of hair treatment product .

Bahasa: indonesian
Halaman: 62, Ukuran: 1.43 MB
Laporan
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